Tuesday, 24 May 2011
Analysis to my wedding magazine cover
1. How old are you?
5-10 = 0
11-15 = 1
16-20 = 4
21-25 = 0
26+ = 1
2. Male or Female?
Male = 1
Female = 5
3. What do you like and dislike about this magazine cover?
Like = Most people said that they liked the pictures, the colours, it had much detail, it was neat, looked interesting, the layout and the placing of the pictures.
Dislike = Some people said that they didn't like any of it, the fonts and that the competition logo spoiled the magazine.
4. If you saw this magazine in a shop, would you buy it? And Why?
Yes = No one said yes.
No = Everyone said yes because they weren't interested in weddings or that it looked boring.
5. Is there anything that you would add to this magazine cover?
Nothing = 5
Yes = One person said that i would need to make it more eye catching.
5-10 = 0
11-15 = 1
16-20 = 4
21-25 = 0
26+ = 1
2. Male or Female?
Male = 1
Female = 5
3. What do you like and dislike about this magazine cover?
Like = Most people said that they liked the pictures, the colours, it had much detail, it was neat, looked interesting, the layout and the placing of the pictures.
Dislike = Some people said that they didn't like any of it, the fonts and that the competition logo spoiled the magazine.
4. If you saw this magazine in a shop, would you buy it? And Why?
Yes = No one said yes.
No = Everyone said yes because they weren't interested in weddings or that it looked boring.
5. Is there anything that you would add to this magazine cover?
Nothing = 5
Yes = One person said that i would need to make it more eye catching.
Analysis to my action figure advert
1. How old are you?
5-10 = 0
11-15 = 1
16-20 = 3
21-25 = 0
26+ = 2
2. Male or Female?
Male = 4
Female = 2
3. what do you like and dislike about this action figure advert?
Like = Most people said that they liked that there was enough information, very imaginative, clear pictures, good use of speech bubbles, the combo prices and it looked very professional.
Dislike = Most people said that they didn't like the background as it was to plain, it wasn't appealing and that they were not attracted to action men.
4. If you saw this advert in a shop window, would you buy this product and why?
Yes = Most people said they would buy this advert because they can be worth a lot of money, its eye catching and if they had young sons.
No = Most people said that they wouldn't buy this product because it didn't appeal to them and that they didn't like wrestling.
5. Do the fonts fit with the advert?
Yes = Everyone said yes because its a military style, action is in big letters and that it is all in proportion of the advert.
(One questionnaire was not filled out properly for this question)
5-10 = 0
11-15 = 1
16-20 = 3
21-25 = 0
26+ = 2
2. Male or Female?
Male = 4
Female = 2
3. what do you like and dislike about this action figure advert?
Like = Most people said that they liked that there was enough information, very imaginative, clear pictures, good use of speech bubbles, the combo prices and it looked very professional.
Dislike = Most people said that they didn't like the background as it was to plain, it wasn't appealing and that they were not attracted to action men.
4. If you saw this advert in a shop window, would you buy this product and why?
Yes = Most people said they would buy this advert because they can be worth a lot of money, its eye catching and if they had young sons.
No = Most people said that they wouldn't buy this product because it didn't appeal to them and that they didn't like wrestling.
5. Do the fonts fit with the advert?
Yes = Everyone said yes because its a military style, action is in big letters and that it is all in proportion of the advert.
(One questionnaire was not filled out properly for this question)
Lowest, Middle and Most expensive TV listing magazines
Here are the lowest, middle and most expensive magazines:
- TV and Satellite week - £1.20
- Total TV guide - £1.00
- TV Choice - 30p
In the sales market, the lowest priced magazine which is 'TV Choice' sells more magazines with the magazines, 'Whats on TV' and 'Radio Times'. This is because 'TV Choice' and 'Whats on TV' are the lower prices and 'The Radio Times' is a good quality magazine and a lot of people are loyal to it.
The sales prices for the lowest, middle and most expensive magazines:
- TV & Satellite Week ; 180,776 ; -2.5%
- Total TV Guide ; 121,349 ; 9.6%
- TV Choice ; 1,362,384 ; 4.6
Monday, 4 April 2011
Evaluation questions
1. How does your finished product compare to your design?
My finished product is quite similar to my design, but not everything is the same.
2. How has technology helped you turn your design into a real product?
- Photoshop
- Google
3. Do you feel that your product is suitable for your target audience?
I feel that it is suitable for my target audience because there is everything that a new bride would want inside.
4. Describe two challenges you overcome?
- I managed to find a picture of a couple that would fit on my magazine cover.
- I came up with a name for my magazine as i had trouble picking between two other names.
5. Describe two technical skills you have gained?
- i have learned how to use photoshop a lot better.
Monday, 28 March 2011
UNIT 7 Evaluation Questions
1. How does your finished product compare to your design?
I drew two different designs for this product. The design idea that i picked, i used and it looks very good. I have changed two things from it, but i used the design idea.
2. How has technology helped you turn your design into a real product?
The technology that i used was photoshop.
3. Do you feel that your product is suitable for your target audience?
I feel that my advert is suitable for my target audience because i have used suitable language so that they will understand it. I've used suitable pictures, as they aren't exposing anything unsuitable.
4. Describe two challenges you have overcome?
- I managed to find decent brand names as i couldn't use the WWE brand.
- I I found a way to include the WWE brand logo.
5. Describe the technical skills you have gained?
- I have learned how to use photoshop
I drew two different designs for this product. The design idea that i picked, i used and it looks very good. I have changed two things from it, but i used the design idea.
2. How has technology helped you turn your design into a real product?
The technology that i used was photoshop.
3. Do you feel that your product is suitable for your target audience?
I feel that my advert is suitable for my target audience because i have used suitable language so that they will understand it. I've used suitable pictures, as they aren't exposing anything unsuitable.
4. Describe two challenges you have overcome?
- I managed to find decent brand names as i couldn't use the WWE brand.
- I I found a way to include the WWE brand logo.
5. Describe the technical skills you have gained?
- I have learned how to use photoshop
Thursday, 17 March 2011
Does my product relate to the CAP codes?
CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.
CAP proposes to add to, delete, replace or amend existing rules in line with its general policy objectives. But proposed changes to the existing Codes are the exception and not the norm; most of CAP’s proposed Code includes standards established in the present Code, which have stood the test of time and continue to offer necessary protection for the public and a level playing field for the non-broadcast advertising industry.
I think my advert fits in with the CAP codes because it is not offensive and it is suitable for its target audience. It is being advertised properly and it isn't showing any rude pictures of people.
CAP proposes to add to, delete, replace or amend existing rules in line with its general policy objectives. But proposed changes to the existing Codes are the exception and not the norm; most of CAP’s proposed Code includes standards established in the present Code, which have stood the test of time and continue to offer necessary protection for the public and a level playing field for the non-broadcast advertising industry.
I think my advert fits in with the CAP codes because it is not offensive and it is suitable for its target audience. It is being advertised properly and it isn't showing any rude pictures of people.
Monday, 14 March 2011
Client Proposal
In order to create an advertising proposal, i need gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise 3 WWE superstar action figures is £100,000.
To boost sales of a product that is not as popular as it used to be.
The type of advertising that would suit my campaign is to have Print and TV adverts, because people would see them much more as people watch TV more.
The print advert that i had in mind was to add the brand values, the image of the product, the WWE logo to show it is still part of that brand, The place where you can buy the product and what the product does in speech bubbles. I want to all of this because it shows that it is meant for children.
The type of people that would have this product are young boys from the age of 9-11, and they like to play with action men and watch WWE Wrestling. The best place to sell this product would be Toys 'R' Us as thats where most children would buy there toys.
The advertising budget for my campaign to advertise 3 WWE superstar action figures is £100,000.
To boost sales of a product that is not as popular as it used to be.
The type of advertising that would suit my campaign is to have Print and TV adverts, because people would see them much more as people watch TV more.
The print advert that i had in mind was to add the brand values, the image of the product, the WWE logo to show it is still part of that brand, The place where you can buy the product and what the product does in speech bubbles. I want to all of this because it shows that it is meant for children.
The type of people that would have this product are young boys from the age of 9-11, and they like to play with action men and watch WWE Wrestling. The best place to sell this product would be Toys 'R' Us as thats where most children would buy there toys.
Monday, 7 March 2011
What advert design i prefer:
Out of my first design and my second design i have chosen my first design. This is because it shows off the main product, which is Randy Orton. It is also very spaced out as well, so people can see it more. It has the WWE Logo to show that the company who are making the product, know that its still part of the WWE company.
I think that more people will buy these action figures because they can also come as a set, if they like the tag team, 'Legacy'.
I think that more people will buy these action figures because they can also come as a set, if they like the tag team, 'Legacy'.
Thursday, 17 February 2011
Action figure advert analysis:
Action Figure Advert Analysis
The Barbie doll advert looks like its from the 1980's. This is because the colours are quite dull looking and they have only used two colours. But the good thing about this advert is that haven't crowded everything on the advert.
The Evel Knievel advert has shown what the product does in comic book style and in the writing. They have shown it in a old style, because its been around for many years.
The Barbie doll advert looks like its from the 1980's. This is because the colours are quite dull looking and they have only used two colours. But the good thing about this advert is that haven't crowded everything on the advert.
The Evel Knievel advert has shown what the product does in comic book style and in the writing. They have shown it in a old style, because its been around for many years.
Tuesday, 15 February 2011
5 possible fonts for my advert:
5 Possible Fonts for My Advert
The first font: I thought that this font would enphasise how big of a superstar Randy Orton is.
The second font: I chose this font because it shows how dar and dangerous Randy Orton is.
The third font: I chose this font because its child like and this product is suitable for children.
The fourth font: I chose this font because it is bold and comes out at you so you want to buy it.
The Fifth font: I chose this font because it shows that Randy Orton is the one in charge of the group.
The fonts i chose was the second and third fonts because they both portray what i want to show in my advert design.
The first font: I thought that this font would enphasise how big of a superstar Randy Orton is.
The second font: I chose this font because it shows how dar and dangerous Randy Orton is.
The third font: I chose this font because its child like and this product is suitable for children.
The fourth font: I chose this font because it is bold and comes out at you so you want to buy it.
The Fifth font: I chose this font because it shows that Randy Orton is the one in charge of the group.
The fonts i chose was the second and third fonts because they both portray what i want to show in my advert design.
Newspaper Analysis
Task 1:
How many stories are covered in both papers? What are they?
- kubica in Car Crash
- Garry Moore dies (Thin Lizzy Guitarist)
Who advertises in each paper? Choose 3 adverts you think are typical for each paper.
Sun:
- Loans
- Cash for gold
Guardian:
- Vision express
- Phones (Orange)
- Cars
- Credit Cards
- Oxfam
- Help the homeless
- Banks
What is the centrefold of each paper?
Sun - Petrol costing to much money
Guardian - A picture about the first ever 'white faced clown' church service.
Task 2:
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
Sun - C2, D, E
Guardian - A, B, C1
How do your answers in Task 1 show that there are two different target audiences for these two papers?
ABC1 -These people can spend a lot of money on a newspaper. Very high income and well paid.
C2DE - These people spend a little amount of money on a newspaper. Very low income and not a well paid job.
Task 3:
Using two articles about the death of Niki Grender, count the amount of pictures used in each article.
Sun - 3 pictures
Guardian - 1 picture
Find three words containing more than three syllables from each article. Compare how difficult these words are to understand in each paper.
Sun:
-Detectives
- Whereabouts
- Firefighters
Guardian:
- Investigating
- Teenager
- Examination
Which article requires a higher reading age to understand it? Explain why.
The Guardian requires a higher reading age because it has many big words in it that people with unsuitable grammar wouldn't be able to understand.
What demographic group did Niki come from? Is Nikitta represented as being from the same 'class' in each paper?
Then Sun has made Niki look like a tramp, to make her look more like a Sun reader. But the Guardian has made her look more sophisticated, to make her look more like someone who reads the Guardian.
How many stories are covered in both papers? What are they?
- kubica in Car Crash
- Garry Moore dies (Thin Lizzy Guitarist)
Who advertises in each paper? Choose 3 adverts you think are typical for each paper.
Sun:
- Loans
- Cash for gold
Guardian:
- Vision express
- Phones (Orange)
- Cars
- Credit Cards
- Oxfam
- Help the homeless
- Banks
What is the centrefold of each paper?
Sun - Petrol costing to much money
Guardian - A picture about the first ever 'white faced clown' church service.
Task 2:
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
Sun - C2, D, E
Guardian - A, B, C1
How do your answers in Task 1 show that there are two different target audiences for these two papers?
ABC1 -These people can spend a lot of money on a newspaper. Very high income and well paid.
C2DE - These people spend a little amount of money on a newspaper. Very low income and not a well paid job.
Task 3:
Using two articles about the death of Niki Grender, count the amount of pictures used in each article.
Sun - 3 pictures
Guardian - 1 picture
Find three words containing more than three syllables from each article. Compare how difficult these words are to understand in each paper.
Sun:
-Detectives
- Whereabouts
- Firefighters
Guardian:
- Investigating
- Teenager
- Examination
Which article requires a higher reading age to understand it? Explain why.
The Guardian requires a higher reading age because it has many big words in it that people with unsuitable grammar wouldn't be able to understand.
What demographic group did Niki come from? Is Nikitta represented as being from the same 'class' in each paper?
Then Sun has made Niki look like a tramp, to make her look more like a Sun reader. But the Guardian has made her look more sophisticated, to make her look more like someone who reads the Guardian.
Monday, 14 February 2011
Brand and Product names
Brand names:
. Boys Toys - I thought this would be a good brand name because my product is a boys toy.
. Toys for Boys - I thought this would be a good brand name because Toys for boys would be a good way to put what my product is.
. Action toys - I thought this would be a good idea because the action figures that i am advertising get involved with a lot of action.
Product names:
. Action Boys - I thought that Action Boys was a good idea because they get involved with a lot of action and the action figures would be played with by young boys.
. Wrestle Addict - I thought wrestle addict would be a good idea because i am advertising wrestling action figures.
. Action Dudes - I thought Action Dudes was a good idea because they are full of action and dudes is related to men.
The brand name i chose was 'Action Toys' because they show what the action figures are about.
. Boys Toys - I thought this would be a good brand name because my product is a boys toy.
. Toys for Boys - I thought this would be a good brand name because Toys for boys would be a good way to put what my product is.
. Action toys - I thought this would be a good idea because the action figures that i am advertising get involved with a lot of action.
Product names:
. Action Boys - I thought that Action Boys was a good idea because they get involved with a lot of action and the action figures would be played with by young boys.
. Wrestle Addict - I thought wrestle addict would be a good idea because i am advertising wrestling action figures.
. Action Dudes - I thought Action Dudes was a good idea because they are full of action and dudes is related to men.
The brand name i chose was 'Action Toys' because they show what the action figures are about.
Thursday, 10 February 2011
Target audience profile - Action Figure
This is advert is aimed at young boys from the ages of 9 - 11.
this would be an advert for young boys who enjoy going to his friends houses to play with their action figures, and who also like to use their pocket money to buy them also. This advert would be placed in shops like Toys 'R' Us and Argos to buy them.
Boys who like to sit in their rooms and play with many of their action figures such as spiderman, Sonic and WWE wrestling figures.
The programs they would watch are spiderman, sonic heros, dragon ball z and WWE. B
I think this advert would appeal to young boys because he is a typical boy who likes typical boy things. Therefore, I think that if they saw this advert they would make their mums or dads go out and buy it for them. So then, They can go and show off their new toy to their friends.
Target audience profile - Matthew Fletcher
This is Matthew Fletcher. He has just turned 10 years old, and lives in the south east of london.
He enjoys going to his friends house to play with their action figures, and he also likes to use his pocket money to buy them also. He likes to shop in places like Toys 'R' Us and Argos to buy them.
He likes to sit in his room and play with many of his action figures such as spiderman, Sonic and WWE wrestling figures.
The programs he watches is spiderman, sonic heros, dragon ball z and WWE. But, his main program that he likes to watch is WWE (World Wrestling Entertainment). his favorite wrestlers are: Randy Orton, The Miz, Mark Henry, Ted Dibiase, Cody Rhodes and Many more, but he loves Randy Orton.
I think my advert would appeal to this young boy because he is a typical boy who likes typical boy things. therefore, i think that if he saw my advert for WWE action figures he would ask his mum to buy the for him as he can get them as a set.
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