CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.
CAP proposes to add to, delete, replace or amend existing rules in line with its general policy objectives. But proposed changes to the existing Codes are the exception and not the norm; most of CAP’s proposed Code includes standards established in the present Code, which have stood the test of time and continue to offer necessary protection for the public and a level playing field for the non-broadcast advertising industry.
I think my advert fits in with the CAP codes because it is not offensive and it is suitable for its target audience. It is being advertised properly and it isn't showing any rude pictures of people.
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