Today i have learnt that we can place different people into different catatergories. This helps us to target different products to those different people. The 5 main catergories are: Wealthy Achivers, Urban Prosperity, Comfortably off, Moderate mans and hard pressed.

Wealthy Achievers
Wealthy Executives
01 - Affluent mature professionals, large houses
02 - Affluent working families with mortgages
03 - Villages with wealthy commuters
04 - Well-off managers, larger houses

Urban Prosperity
Prosperous Professionals
13 - Well-off professionals, larger houses and converted flats
14 - Older Professionals in detached houses and apartments

Comfortably Off
Starting Out
24 - Young couples, flats and terraces
25 - White collar singles/sharers, terraces

Moderate Means
Asian Communities
37 - Crowded Asian terraces
38 - Low income Asian families

Hard Pressed
Struggling Families
44 - Low income larger families, semis
45 - Older people, low income, small semis
46 - Low income, routine jobs, unemployment
47 - Low rise terraced estates of poorly-off workers
48 - Low incomes, high unemployment, single parents
49 - Large families, many children, poorly educated