We have studied the ACORN profiling system for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS A, B, C1, C2, D, E.
The SUN is quite a popular newspaper as its the cheapest one. On Monday - Friday, its sold for 20p but on Saturdays, its sold for 60p. The main class of people that buy this newspaper is the ABC1 Adults. The reason why this class of people buy this newspaper is because they don't have much money to spend on a newspaper and the SUN is very cheap.
The Daily Mail is the second cheapest newspaper in the region. On Monday - Friday its sold for 50p, But on Saturdays its sold for 80p. The main class of people that buy this paper is the AB Adults. Even though its sold for 2 1/2 more from its original price, it still sells quite a lot of copies. This reason why they buy this magazine is because it is a very educational paper and even though rich people have quite a lot of money to buy more expensive papers, they still choose quite a cheap paper.
the daily telegraph is the 2nd most expensive newspaper in the region. On Monday - Friday, it is sold for £1.00, But on Saturday its sold for £1.80. The main class of people that buy this newspaper is again the AB Adults. The reason why it is sold for such a large sum of money, is because the language inside this newspaper is mainly suitable for upper class people in the area. But only a small amount of people buy this newspaper.
The Guardian is the most expensive newspaper sold in the region. On Monday - Friday its sold for £1.00, But on Saturday its sold for £1.90. There is not much difference between the prices of The Daily Telegraph. On monday - friday, Both the Daily Telegraph and the Guardian are sold for £1.00. But on Saturdays, the daily telegraph is sold for £1.80 and The Guardian is sold for £1.90. The main class of people that buy this newspaper is again the AB Adults. This is because the language is very posh and no-one below this class could understand it.
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