In order to create an advertising proposal, i need gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise 3 WWE superstar action figures is £100,000.
To boost sales of a product that is not as popular as it used to be.
The type of advertising that would suit my campaign is to have Print and TV adverts, because people would see them much more as people watch TV more.
The print advert that i had in mind was to add the brand values, the image of the product, the WWE logo to show it is still part of that brand, The place where you can buy the product and what the product does in speech bubbles. I want to all of this because it shows that it is meant for children.
The type of people that would have this product are young boys from the age of 9-11, and they like to play with action men and watch WWE Wrestling. The best place to sell this product would be Toys 'R' Us as thats where most children would buy there toys.
Monday, 14 March 2011
Monday, 7 March 2011
What advert design i prefer:
Out of my first design and my second design i have chosen my first design. This is because it shows off the main product, which is Randy Orton. It is also very spaced out as well, so people can see it more. It has the WWE Logo to show that the company who are making the product, know that its still part of the WWE company.
I think that more people will buy these action figures because they can also come as a set, if they like the tag team, 'Legacy'.
I think that more people will buy these action figures because they can also come as a set, if they like the tag team, 'Legacy'.
Thursday, 17 February 2011
Action figure advert analysis:
Action Figure Advert Analysis
The Barbie doll advert looks like its from the 1980's. This is because the colours are quite dull looking and they have only used two colours. But the good thing about this advert is that haven't crowded everything on the advert.
The Evel Knievel advert has shown what the product does in comic book style and in the writing. They have shown it in a old style, because its been around for many years.
The Barbie doll advert looks like its from the 1980's. This is because the colours are quite dull looking and they have only used two colours. But the good thing about this advert is that haven't crowded everything on the advert.
The Evel Knievel advert has shown what the product does in comic book style and in the writing. They have shown it in a old style, because its been around for many years.
Tuesday, 15 February 2011
5 possible fonts for my advert:
5 Possible Fonts for My Advert
The first font: I thought that this font would enphasise how big of a superstar Randy Orton is.
The second font: I chose this font because it shows how dar and dangerous Randy Orton is.
The third font: I chose this font because its child like and this product is suitable for children.
The fourth font: I chose this font because it is bold and comes out at you so you want to buy it.
The Fifth font: I chose this font because it shows that Randy Orton is the one in charge of the group.
The fonts i chose was the second and third fonts because they both portray what i want to show in my advert design.
The first font: I thought that this font would enphasise how big of a superstar Randy Orton is.
The second font: I chose this font because it shows how dar and dangerous Randy Orton is.
The third font: I chose this font because its child like and this product is suitable for children.
The fourth font: I chose this font because it is bold and comes out at you so you want to buy it.
The Fifth font: I chose this font because it shows that Randy Orton is the one in charge of the group.
The fonts i chose was the second and third fonts because they both portray what i want to show in my advert design.
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