Task 1:
How many stories are covered in both papers? What are they?
- kubica in Car Crash
- Garry Moore dies (Thin Lizzy Guitarist)
Who advertises in each paper? Choose 3 adverts you think are typical for each paper.
Sun:
- Loans
- Cash for gold
Guardian:
- Vision express
- Phones (Orange)
- Cars
- Credit Cards
- Oxfam
- Help the homeless
- Banks
What is the centrefold of each paper?
Sun - Petrol costing to much money
Guardian - A picture about the first ever 'white faced clown' church service.
Task 2:
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
Sun - C2, D, E
Guardian - A, B, C1
How do your answers in Task 1 show that there are two different target audiences for these two papers?
ABC1 -These people can spend a lot of money on a newspaper. Very high income and well paid.
C2DE - These people spend a little amount of money on a newspaper. Very low income and not a well paid job.
Task 3:
Using two articles about the death of Niki Grender, count the amount of pictures used in each article.
Sun - 3 pictures
Guardian - 1 picture
Find three words containing more than three syllables from each article. Compare how difficult these words are to understand in each paper.
Sun:
-Detectives
- Whereabouts
- Firefighters
Guardian:
- Investigating
- Teenager
- Examination
Which article requires a higher reading age to understand it? Explain why.
The Guardian requires a higher reading age because it has many big words in it that people with unsuitable grammar wouldn't be able to understand.
What demographic group did Niki come from? Is Nikitta represented as being from the same 'class' in each paper?
Then Sun has made Niki look like a tramp, to make her look more like a Sun reader. But the Guardian has made her look more sophisticated, to make her look more like someone who reads the Guardian.
Tuesday, 15 February 2011
Monday, 14 February 2011
Brand and Product names
Brand names:
. Boys Toys - I thought this would be a good brand name because my product is a boys toy.
. Toys for Boys - I thought this would be a good brand name because Toys for boys would be a good way to put what my product is.
. Action toys - I thought this would be a good idea because the action figures that i am advertising get involved with a lot of action.
Product names:
. Action Boys - I thought that Action Boys was a good idea because they get involved with a lot of action and the action figures would be played with by young boys.
. Wrestle Addict - I thought wrestle addict would be a good idea because i am advertising wrestling action figures.
. Action Dudes - I thought Action Dudes was a good idea because they are full of action and dudes is related to men.
The brand name i chose was 'Action Toys' because they show what the action figures are about.
. Boys Toys - I thought this would be a good brand name because my product is a boys toy.
. Toys for Boys - I thought this would be a good brand name because Toys for boys would be a good way to put what my product is.
. Action toys - I thought this would be a good idea because the action figures that i am advertising get involved with a lot of action.
Product names:
. Action Boys - I thought that Action Boys was a good idea because they get involved with a lot of action and the action figures would be played with by young boys.
. Wrestle Addict - I thought wrestle addict would be a good idea because i am advertising wrestling action figures.
. Action Dudes - I thought Action Dudes was a good idea because they are full of action and dudes is related to men.
The brand name i chose was 'Action Toys' because they show what the action figures are about.
Thursday, 10 February 2011
Target audience profile - Action Figure
This is advert is aimed at young boys from the ages of 9 - 11.
this would be an advert for young boys who enjoy going to his friends houses to play with their action figures, and who also like to use their pocket money to buy them also. This advert would be placed in shops like Toys 'R' Us and Argos to buy them.
Boys who like to sit in their rooms and play with many of their action figures such as spiderman, Sonic and WWE wrestling figures.
The programs they would watch are spiderman, sonic heros, dragon ball z and WWE. B
I think this advert would appeal to young boys because he is a typical boy who likes typical boy things. Therefore, I think that if they saw this advert they would make their mums or dads go out and buy it for them. So then, They can go and show off their new toy to their friends.
Target audience profile - Matthew Fletcher
This is Matthew Fletcher. He has just turned 10 years old, and lives in the south east of london.
He enjoys going to his friends house to play with their action figures, and he also likes to use his pocket money to buy them also. He likes to shop in places like Toys 'R' Us and Argos to buy them.
He likes to sit in his room and play with many of his action figures such as spiderman, Sonic and WWE wrestling figures.
The programs he watches is spiderman, sonic heros, dragon ball z and WWE. But, his main program that he likes to watch is WWE (World Wrestling Entertainment). his favorite wrestlers are: Randy Orton, The Miz, Mark Henry, Ted Dibiase, Cody Rhodes and Many more, but he loves Randy Orton.
I think my advert would appeal to this young boy because he is a typical boy who likes typical boy things. therefore, i think that if he saw my advert for WWE action figures he would ask his mum to buy the for him as he can get them as a set.
Monday, 7 February 2011
NRS ABC Profiling System
We have studied the ACORN profiling system for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS A, B, C1, C2, D, E.
The SUN is quite a popular newspaper as its the cheapest one. On Monday - Friday, its sold for 20p but on Saturdays, its sold for 60p. The main class of people that buy this newspaper is the ABC1 Adults. The reason why this class of people buy this newspaper is because they don't have much money to spend on a newspaper and the SUN is very cheap.
The Daily Mail is the second cheapest newspaper in the region. On Monday - Friday its sold for 50p, But on Saturdays its sold for 80p. The main class of people that buy this paper is the AB Adults. Even though its sold for 2 1/2 more from its original price, it still sells quite a lot of copies. This reason why they buy this magazine is because it is a very educational paper and even though rich people have quite a lot of money to buy more expensive papers, they still choose quite a cheap paper.
the daily telegraph is the 2nd most expensive newspaper in the region. On Monday - Friday, it is sold for £1.00, But on Saturday its sold for £1.80. The main class of people that buy this newspaper is again the AB Adults. The reason why it is sold for such a large sum of money, is because the language inside this newspaper is mainly suitable for upper class people in the area. But only a small amount of people buy this newspaper.
The Guardian is the most expensive newspaper sold in the region. On Monday - Friday its sold for £1.00, But on Saturday its sold for £1.90. There is not much difference between the prices of The Daily Telegraph. On monday - friday, Both the Daily Telegraph and the Guardian are sold for £1.00. But on Saturdays, the daily telegraph is sold for £1.80 and The Guardian is sold for £1.90. The main class of people that buy this newspaper is again the AB Adults. This is because the language is very posh and no-one below this class could understand it.
The SUN is quite a popular newspaper as its the cheapest one. On Monday - Friday, its sold for 20p but on Saturdays, its sold for 60p. The main class of people that buy this newspaper is the ABC1 Adults. The reason why this class of people buy this newspaper is because they don't have much money to spend on a newspaper and the SUN is very cheap.
The Daily Mail is the second cheapest newspaper in the region. On Monday - Friday its sold for 50p, But on Saturdays its sold for 80p. The main class of people that buy this paper is the AB Adults. Even though its sold for 2 1/2 more from its original price, it still sells quite a lot of copies. This reason why they buy this magazine is because it is a very educational paper and even though rich people have quite a lot of money to buy more expensive papers, they still choose quite a cheap paper.
the daily telegraph is the 2nd most expensive newspaper in the region. On Monday - Friday, it is sold for £1.00, But on Saturday its sold for £1.80. The main class of people that buy this newspaper is again the AB Adults. The reason why it is sold for such a large sum of money, is because the language inside this newspaper is mainly suitable for upper class people in the area. But only a small amount of people buy this newspaper.
The Guardian is the most expensive newspaper sold in the region. On Monday - Friday its sold for £1.00, But on Saturday its sold for £1.90. There is not much difference between the prices of The Daily Telegraph. On monday - friday, Both the Daily Telegraph and the Guardian are sold for £1.00. But on Saturdays, the daily telegraph is sold for £1.80 and The Guardian is sold for £1.90. The main class of people that buy this newspaper is again the AB Adults. This is because the language is very posh and no-one below this class could understand it.
Wednesday, 2 February 2011
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