UNIT 7 Evaluation Questions

1. How does your finished product compare to your design?

I drew two different designs for this product. The design idea that i picked, i used and it looks very good. I have changed two things from it, but i used the design idea.

2. How has technology helped you turn your design into a real product?

The technology that i used was photoshop.

3. Do you feel that your product is suitable for your target audience?

I feel that my advert is suitable for my target audience because i have used suitable language so that they will understand it. I've used suitable pictures, as they aren't exposing anything unsuitable.

4. Describe two challenges you have overcome?

- I managed to find decent brand names as i couldn't use the WWE brand.

- I I found a way to include the WWE brand logo.

5. Describe the technical skills you have gained?

- I have learned how to use photoshop

My final magazine cover

Does my product relate to the CAP codes?

CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.
CAP proposes to add to, delete, replace or amend existing rules in line with its general policy objectives. But proposed changes to the existing Codes are the exception and not the norm; most of CAP’s proposed Code includes standards established in the present Code, which have stood the test of time and continue to offer necessary protection for the public and a level playing field for the non-broadcast advertising industry.

I think my advert fits in with the CAP codes because it is not offensive and it is suitable for its target audience. It is being advertised properly and it isn't showing any rude pictures of people.

Client Proposal

In order to create an advertising proposal, i need gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise 3 WWE superstar action figures is £100,000.

To boost sales of a product that is not as popular as it used to be.
The type of advertising that would suit my campaign is to have Print and TV adverts, because people would see them much more as people watch TV more.
The print advert that i had in mind was to add the brand values, the image of the product, the WWE logo to show it is still part of that brand, The place where you can buy the product and what the product does in speech bubbles. I want to all of this because it shows that it is meant for children.
The type of people that would have this product are young boys from the age of 9-11, and they like to play with action men and watch WWE Wrestling. The best place to sell this product would be Toys 'R' Us as thats where most children would buy there toys.

What advert design i prefer:

Out of my first design and my second design i have chosen my first design. This is because it shows off the main product, which is Randy Orton. It is also very spaced out as well, so people can see it more. It has the WWE Logo to show that the company who are making the product, know that its still part of the WWE company.
I think that more people will buy these action figures because they can also come as a set, if they like the tag team, 'Legacy'.

My finished advert